ARTIST INFORMATION
First and foremost, Sifra is a mother of four. More than anything, she loves the chaos of everyday life and the beauty that can be found in it. The noise, the unpredictability, the small moments and the stories that unfold in between are something she genuinely enjoys and draws inspiration from every day.
Professionally, she is a branding specialist and creative thinker with more than a decade of experience. As a freelancer, she helps companies develop identities, concepts and creative direction, often stepping in at the very beginning of an idea. She is also available for brainstorms and concept sessions, helping turn loose thoughts into a clear and distinctive direction.
Around six years ago, Sifra started painting. What began as an intuitive and personal way of creating grew into an autonomous body of work, shown in several exhibitions and sold to private collectors.
Her paintings are rooted in real life, exploring themes such as love, family, identity, heritage and human connection. She works intuitively with colour, texture and layers, allowing each work to develop naturally.
Today, her worlds of art, branding and concept development increasingly come together. Whether she is working on a painting, a brand, a space or a new idea, her starting point is always the same: how should this feel?